Gaining customer trust in the cookieless era
30-second summary: The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down […]
ClickZ
The key to growth marketing during uncertain times
30-second summary: Lead generation is a tactic, not a long-term strategy. When the business landscape is unpredictable, the worst move a marketer can make is […]
Americans spent over 123 billion minutes streaming video content in just one week
30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its […]
Optimizing the creative for long-term growth
30-second summary: By leveraging unique creative assets, advertisers can meet the personalization demands of consumers down to a target market, and improve the campaign’s overall […]
The 4 essential elements of effective in-app advertising
30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a […]
The holiday season is already here: 3 considerations to inspire consumer engagement
30-second summary: Returning to business involves much more than just opening the doors; it also means delivering messaging that will resonate in an incredibly competitive […]
Understand consumers: The link between neuroscience and marketing strategy
30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can […]
How COVID-19 is affecting AI-based technology
30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the […]
Key Insights: Leaders harness social media for digital transformation and customer service
30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs […]
CTV advertising remains on the rise with new opportunities for Roku channel owners
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of […]
