To thrive without cookies, brands must adopt more nuanced blocking techniques
30-second summary: Recently many major brand groups like the ANA and the IAB announced the Partnership for Responsible Addressable Media (PRAM) in order to encourage […]
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The cloud transformation has begun – are you ready?
30-second summary: As businesses respond to the effects of COVID-19, they require a transformation that encompasses cloud technology as much as possible. Organizations have been […]
What marketers can do to pandemic-proof their data assets
30-second summary: Pre-pandemic, marketers could make some safe assumptions about how their customers lived and what interested them most based on their available first-party data. […]
Voice-enabled AI: Pioneering the contactless future
30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin […]
Ways to take consumer privacy seriously in the time of COVID
30-second summary: Jornaya data shows the number of TCPA Visual Playback (VPB) requests skyrocketed in May 2020. These requests occur when a client receives a […]
This is what a customer data platform (CDP) is designed to do
30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed […]
Tips to reinvigorate your social marketing strategy for impact & authenticity
30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers […]
Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand
30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in […]
How to adapt your SEO strategy to navigate through the pandemic
30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to […]
Best Practice: Four ways to leverage lifecycle marketing
30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, […]
