The B2B content that can help your sales team close
30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for […]
ClickZ
Why podcasting should be your content engine
30-second summary: Today, your audience expects more. Social media is commonplace. Podcasts are on the rise. Yet, modern marketers are following the same old playbook […]
The Trade Desk SVP helps agencies understand the changing trends in media consumption
30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses […]
How COVID is helping marketers prioritize consumer privacy
30-second summary: More consumers are spending time online during the pandemic, increasing shopping activity and subsequently their online data presence. Data privacy is becoming increasingly […]
Key Insights: Amazon search-scape and factors motivating consumers
30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global […]
Understanding the role of voice in martech
30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 […]
A step back: IDFA’s impact on the advertising ecosystem
30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for […]
In a stay-at-home world, mobile marketing matters. Here’s why…
30-second summary: Although many consumers are stuck at home, mobile marketing is as important as ever. Mobile should be prominent in any marketing strategy because […]
5 ways AI to improving conversions for ecommerce businesses
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, […]
Tech Talk with censhare: Offering Universal Content Management to steer marketing content
30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In […]
