What to consider when marketing to multicultural audiences
30-second summary: To help auto marketers in this pursuit, Nielsen recently published its Annual Auto Marketing Report, which affirms that reaching multicultural customers in an […]
ClickZ
How to influence C-level decision makers in B2B marketing?
30-second summary: Multi-dimensional plans offer a higher chance of bringing you to the forefront of the businesses you intend to pitch to. Offer additional insights […]
Leveraging the authority of LinkedIn influencers for B2B
30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, […]
The 12Ps of marketing technology (martech)
30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, […]
Benefits of agility and four keys to creating an agile team
30-second summary: When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. As […]
How to conduct a digital marketing audit: Advice from industry experts
30-second summary: In their 30+ page ebook, How to Get the Most Out of a Digital Marketing Audit, Footprint Digital, a UK-based search-marketing agency provides […]
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
30-second summary: We need to evolve our benchmarks, KPIs, and other success metrics to meet today’s standards and measure the new, first-party data-driven and contextual […]
The most effective marketers use immersive content
30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll […]
Authenticity is key: How has consumer sentiment changed in 2020?
30-second summary: Merkle’s Consumer Experience Sentiment Report explores how brands can navigate this tricky landscape and better serve customers while honoring their desire for privacy, […]
Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season
30-second summary: The golden hours for customer acquisition are chiming with the much-more-talked-about holiday season. With Walmart, Target, Home Depot, Best Buy, Kohl’s, and other […]
