What the holiday shopping season will look like in 2020
30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make […]
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The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
30-second summary: Assets that don’t work to tell a story don’t work at all. It’s important for marketers to be thinking about how stories are […]
Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere
30-second summary: SEO in your marketing strategy can significantly improve your online visibility. In our latest Tech Talk, Laura Bony, OnCrawl’s Head of Sales, North […]
The ultimate brand guide to helping consumers achieve data harmony
30-second summary: To find success in the age of data, brands must help consumers find data harmony Privacy is dictating corporate structure, creating new jobs […]
How COVID-19 changed the way we write content
30-second summary: Trust your process. Process is your friend, especially when you’re up against factors beyond your control. Our editorial process picked up the shift […]
Why marketing will improve thanks to the death of third-party cookies
30-second summary: Brands will need compliant and consumer-friendly ways to collect, enrich, and organize first-party data. The first step is to honestly ascertain – who […]
Five ways brands can win in the new ecommerce world
30-second summary: Consider all touchpoints your consumers reference as they make purchase decisions, including places and platforms like Google, Amazon, Pinterest, Walmart, and more, and […]
Computer vision brings shoppable video to life
30-second summary: Computer vision is a long-established segment of AI which deals with a machine’s ability to understand and process visuals and provide appropriate outputs. […]
It’s time to reevaluate your content management system (CMS)
30-second summary: COVID-19 has drastically affected businesses that traditionally rely on physical interaction to drive revenue. There is more of a focus than ever on […]
Four steps to ABM fueled targeting for B2B marketers
30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful […]
