Scaling ad revenue growth with first-party data expertise
30-second summary: With third-party cookies soon making their exit, many in the industry are working to get ahead of the potentially detrimental impact to ad […]
ClickZ
First-party data isn’t enough, here is why
30-second summary: Third-party cookies do play a role in on-boarding and syncing new data, but a replacement in these areas is expected soon. The end […]
Get human in your marketing now to reach B2B buyers in 2021
30-second summary: COVID-19 has decimated budgets and lengthened the B2B sales cycle for everything but the core essentials most companies need to operate. As economies […]
Six benefits of cloud technology: The future for retailers
30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains […]
Key Insights: Marketing technology industry August snapshot and CMOs’ plans
30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of […]
Engagement: The new metric for marketers
30-second summary: The previous generation of marketers progressed believing everything is measurable and that generating leads by gatekeeping content and forcing customers to fill out […]
Why digital transformation should be your new demand gen strategy
30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better […]
Tech Talk with Talon.One: Managing Your promotion stack with ease and efficiency
30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out Marketing and development discord can cause bottlenecks with […]
A comprehensive guide to understanding web push notifications
30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage […]
Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results
30-second summary: COVID-19 forced businesses to increase their reliance on intelligent chat AI-enabled chat is helping businesses provide relevant coronavirus and business information for brick […]
