ClickZ’s 5 most popular articles of 2021
2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, […]
ClickZ
CMO’s five key learnings from 2021
30-second summary: The only thing we can be sure of for 2022 is change – and lots of it Marketing leaders will be expected to […]
How to enter the evergreen mindset for successful content
30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value […]
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. […]
New data sets will help marketers break their cookie addiction
30-second summary: A combination of government regulation and users demanding more privacy will soon make cookies, the go-to identifier obsolete The advertising industry is desperately […]
“Why should I budget for SEO?”
30-second summary: SEO is key for businesses that are aware and prepared for a search-first world However, securing and structuring budgets for this initiative remains […]
The making of a strong first-party data brand
30-second summary: The National Retail Federation has projected holiday sales to cross 10 percent grossing sales between $843.4bn and $859bn Business leaders must rethink their […]
Finger lickin’… bad?
30-second summary: Brands usually take pride in their slogans, but what happens in unusual times? Upholding public safety, KFC decided to suspend its brand tagline […]
Generation novel: How to market to the new post-pandemic customer
30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key […]
Brand-agency partnership: the chicken and egg dilemma
30-second summary: The brand-agency partnership is a two-way street that involves dynamic factors and diverse participants Any healthy brand-agency partnership is based on mutual and […]
