Virtual events are here to stay: How marketing automation keeps you a step ahead
30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver […]
ClickZ
How to include a creative in the martech decision process
30-second summary: Creative team members are often left out of technology decision making, or included too late When creatives are left out, problems might not […]
Is Smart Bidding fostering a lackadaisical approach to account structuring?
30-second summary: Advertisers should be using Smart Bidding in combination with a sound campaign and ad group structuring, to get the maximum results from their […]
The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
30-second summary: Despite agreeing with the principles behind the boycott, smaller businesses may find that they cannot afford to stop advertising on Facebook – especially […]
Five ways data is transforming the brand-agency relationship
30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands […]
Facebook ban: A unique opportunity to measure paid social’s revenue performance
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on […]
What does lead generation look like in 2020?
30-second summary: Amid unprecedented times, it’s important to keep your company afloat and stand apart from your competitors. As long as your company is paying […]
Practical tips to transition your ecommerce business in the second half of 2020
30-second summary: The idea of flexible pricing is to ensure sales, and it’s easier to make sales by selling products at the lowest price. However, […]
Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business
30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top […]
What makes a successful modern CMO?
30-second summary: The modern C-suite requires CMOs to be able to touch upon, manage and measure all aspects of a business, drive and optimize customer […]
