Marketer’s guide to data-driven marketing attribution
30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The […]
ClickZ
Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has […]
Making every interaction with customers matter
30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s […]
Email marketing or marketing automation?
30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. First, you need to understand your audience to […]
The 10 marketing challenges today’s CPG brands are facing
30-second summary: Disruptions in the CPG market provide new information and ways to communicate and sell products and services, but only if marketers understand how […]
The pros and cons of different attention metrics
30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult […]
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the […]
How your organization can become AI powered
30-second summary: Companies can make many mistakes in launching AI projects, including not taking the time to understand the technology at a business level, and […]
There’s more than one way to build an influencer program
30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. […]
Five problems with B2B content (and how to fix them)
30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the […]
