Using the right data to understand consumer behavior
30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. […]
ClickZ
Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them
30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British […]
The role of AI advertising for deep customer experience personalization
30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. The task of AI is to process a tremendous […]
Keep customer engagement simple this holiday season
30-second summary: Retail is coming back amid ongoing regional variance and uncertainty, and marketers are shifting focus forward to holiday planning While changed consumer behavior […]
How to increase revenue without increasing spend
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital […]
4 industries that can make the most of interactive 3D configurators
30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies […]
Making the most of marketing spend as consumer confidence rises
30-second summary: In light of the pandemic, as some brands have cut back on marketing spend and resources, marketers are finding they don’t have the […]
AI and ML help digital brands deliver exceptional UX
30-second summary: An individual user experience can now be influenced, enriched and personalized using the learnings from millions of similar (or dissimilar) user experiences. And […]
Artificial intelligence (AI) in marketing
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business […]
Rise of TV viewership and ACR leads to new data challenges abound
30-second summary: As TV viewership bifurcates, ACR lets advertisers finally measure how many people actually watched their ads, and if those ads reached the right […]
