Don’t let your CMS hold back your business growth
30-second summary: A CMS should make your life easier, but for growing companies, the majority of CMS’s only cause frustrations. CMS’s designed for marketers often […]
ClickZ
Let’s build your B2B video marketing strategy based on these examples
30-second summary: As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build […]
Why brands need to take a strategic approach to personalization
30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized […]
The siloed approach to marketing is on its last legs
30-second summary: Marketers that have historically approached creative, media, and planning in silos are finding it harder to make adjustments at the pace that a […]
Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest […]
Cost of common digital CX frustrations, and how to prevent them
30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as […]
Amidst the pandemic, bringing the power of personal data back to the consumer is imperative
30-second summary: Introducing the concept of ‘contact tracing’: On the heels of COVID-19, global governments are considering tech and location-based data tracking tools to prevent […]
Anticipating customer needs with data and AI
30-second summary: Now more than ever, brands need to make sure they are reaching their customers with the right content in the right channels at […]
Eight best ways to use AI in martech in 2020
30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify […]
Five changes in social advertising for brands during COVID-19
30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this […]
