The rise of the AI-automated enterprise
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise […]
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5 tips to accelerate your company’s AI implementation
30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A […]
How Adobe uses AI internally to drive growth
30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood […]
The AI-enhanced CX: Agility for an uncertain future
30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, […]
Mind the (trust) gap
30-second summary: Not only do brands have to ensure they are solving for trust and safety among their own workforces and supply chains, but they […]
Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots
30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time […]
The benefits of effective chatbots on customer experience
30-second summary: Today’s modern day chatbots can help customers with simple questions while freeing humans up to handle larger tasks. AI has enabled chatbots to […]
Personalization is critical during times of rapid change
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a […]
AI marketing technology tools pricing guide 2020
30-second summary AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, […]
The story of AI-enabled DAM: From point solution to enterprise enabler
30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated […]
