ClickZ

Optimization platform Optimizely is out today with Performance Edge, which it says improves the speed at which user tests run in browsers. In a typical […]

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC […]

Recent research has reinforced ideas that frontier technologies such as AI will boost job security rather than threaten it. The report, Tech for Good: Smoothing […]

In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or […]

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread […]

In August of last year, AT&T announced it had completed its purchase of major ad platform AppNexus. Late last week, the telco giant said it […]

On October 25, 2019, ClickZ  will host the second annual Transformation of Search Summit, in partnership with Search Engine Watch. The event will take place […]

With browsers and privacy regulators increasingly unhappy with third-party cookies, the Interactive Advertising Bureau (IAB) Tech Lab made a pitch this week for a new […]

According to a November 2018 Gartner report, marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of […]

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into […]