How Juniper Networks transformed its marketing budget management and reporting
At Juniper Networks, we exist to solve the world’s most difficult problems in networking. Today, complexity is at the heart of those problems. Simple is […]
ClickZ
CDP industry continues to expand, hits $2.4 billion in funding
The CDP industry continued to expand in the first half of 2019, according to the latest semi-annual report from the CDP Institute. The industry has […]
Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses
“Blockchain” could win the award for most-hyped buzzword, so consulting firm Deloitte has introduced a “Blockchain in a Box” (BIAB) to help marketers and others […]
The rise of Instagram Stories ads in Q2 2019
More marketers are willing to invest a bigger budget on social advertising. Instagram Stories ads in particular have seen the biggest growth over the past […]
95% of B2B marketers consider demand creation strategy to be successful
B2B marketing platform LeadCrunch partnered with Ascend2 to develop their whitepaper, B2B Perspective on Generating and Nurturing Leads to Create Demand. The whitepaper leverages data […]
Google launches major new initiative to protect both consumer privacy and free online content
Google announced Thursday a major new privacy initiative that could, if adopted by the industry, significantly change how ad targeting works on the web. In […]
CDP investment outcomes: 2.5x more likely to outperform competitors
ClickZ recently hosted a webinar called “The Customer Data Maturity Model: Where Do You Sit?”, featuring some of the top minds in the CDP industry […]
42% B2B marketers admit content is only “somewhat effective” or “ineffective”
Despite bigger proportions of marketing budgets being spent on demand generation, and broad agreement on the importance of content marketing, a sizeable proportion of B2B […]
Marketers shouldn’t have to choose between data and creativity
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to […]
Only 1 in 5 organizations effectively personalize content at-scale
“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State […]
