ClickZ

The average marketer works with 28 technology vendors, according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital […]

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. The partnership is focused on using […]

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and […]

When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]

There’s a lot of pressure on marketing decision-makers to jump on the latest innovations and video marketing trends. And sometimes that pays off. But sometimes […]

These are the most popular apps downloaded worldwide for Q2 2019. What can we learn from these as marketers and how can we improve our […]

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market […]

A new report by Percifient Digital has sought to compare some of the key players in the image recognition engine sector. Published in July – […]

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to […]

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, […]