There are three CMO archetypes, but only one is best for driving growth
Biljana Cvetanovski, Senior Expert in the Marketing & Sales Practice of McKinsey & Company, discusses the key attributes of three types of marketing executive and how […]
ClickZ
14 companies using blockchain in advertising in 2019
When the first ad exchange launched, when the first true programmatic campaign launched, and when the first video ad launched — people took notice. Yet […]
Top challenges for digital marketing agencies for 2020
A new ebook by web design and development platform Wix looks at the changing role of digital marketing agencies, challenges they face, and how they’ll […]
Using predictive modeling to plan your 2020 marketing strategy
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a […]
Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for […]
Roadmap to efficient field sales: Map My Customers closes $2.6mil series A
On July 23, Map My Customers, a visual Customer Relationship Manager (CRM) platform designed to boost efficient field sales, said it had closed a US$2.6 […]
Are your keyword research tools ready for Google’s next update?
Every time marketers think they’ve got SEO pinned down, Google changes the rules. This has made it an elusive marketing channel, a mix of art and […]
What does voice search mean for your local SEO strategy?
The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, have led to an uptick in voice search queries. For businesses […]
The three best B2B marketing channels for small businesses (and how to use them)
B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be […]
5 powerful multiple-purpose tools for a tight marketing budget
There’s a tool for everything under the sun these days, but keeping an eye on too many tools can be overwhelming and exhausting. Online presence requires […]
