Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out […]
ClickZ
The future of mobile local search part three: tradesmen, home services, verification and guarantees
In the third of part of our discussion of future of mobile local search, we will take a closer look at searches for tradesmen (paid […]
Three reasons you might not need Google AMP after all
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even […]
Publishers struggle with AMP page monetization
Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall […]
Bing Ads reveals the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s […]
10 SEOs who rock at personal branding
It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of […]
SEO best practice guide for URLs
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. […]
Where is Google heading with mobile local search?
The last column asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get […]
Is Google killing mobile organic search?
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google […]
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to […]
