Three trends challenger brand marketers need to know
30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand Senior marketers from challenger brands […]
ClickZ
Five email and mobile marketing insights from 2021 (Q1 to Q2)
30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 […]
Email marketing 2021-22: the glass is (at least) half full
30-second summary: Apple is pushing users to maximize the level of actual email engagement vs the superficial focus on lower-value data Strategy, content, and operational […]
CMOs and modern marketing
Our Fast Five video series continues with Gyanda Sachdeva, Linkedin’s Vice President of Product Management. In this five-minute, insight-packed video, Gyanda taps into her 11+ […]
Brand positioning: the cornerstone for B2B experiential brands
30-second summary: Brand values need to be seeded into your business activities to win trust and build a strong brand positioning Your stakeholders, including your […]
A contingency plan for the inevitable cookie death
30-second summary: The digital advertising ecosystem is crumbling under Google’s third-party cookie death announcement Advertisers and publishers need to break away from the cookie addiction […]
Data integration: the key to omnichannel marketing
30-second summary: Consumers prefer an assortment of channels to communicate with brands To ensure coherent experiences and consistent messaging, brands need to look at their […]
The importance of accurate keyword difficulty scores
30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective […]
Senior executives, here’s why you need to become B2B influencers
30-second summary: Recruiters are leaning towards senior professionals who have an established influence and display thought leadership Being a B2B influencer yourself adds value to […]
Can we trust AI if we don’t trust each other?
30-second summary: AI is only as effective and trustworthy as the data quality and people handling it Countries are now developing regulations around the use […]
