Maropost: the secret to email personalization at scale
30-second summary: Personalization when done right holds the key to better open rates, click-through rates, and conversions B2B and B2C email marketing and personalization need […]
ClickZ
Funnel vision: the dangerous trap of lead stages
30-second summary: Great B2B GTM is a partnership between the sales and marketing functions, working synergistically to understand the needs of the prospect Dated nomenclature […]
Elevating customer experience through AI
30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customers at the forefront, Artificial intelligence (AI) can […]
How to use contextual customer feedback to become a truly customer-centric organization
30-second summary: The customer feedback loop can be long, clunky, and complex making it a mammoth task that even the largest brands struggle to optimize […]
Why helpful marketing should outlast the pandemic
30-second summary: Due to the global pandemic, there’s a rise in helpful marketing Email marketing strategies have undergone a shift from brand-centric tactics to a […]
How content really works for business: the operating models of content and more
30-second summary: Robert Rose examines the significance of content operations for brands and investigates what drives the current in-house agency service trends He identifies four […]
Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of […]
Emerging trends in IoT are changing online marketing
Apple’s iOS 14.5 update could severely restrict advertizers’ access to consumer data Marketing campaigns using NFC and QR codes have been found to dramatically boost […]
Blueshift’s Engage21 Conference: Experience Smarter Marketing
Next week, May 3 – 7, Blueshift, creator of the SmartHub CDP, will be hosting its Engage21 Conference, with customer engagement and experience as the […]
If you want sellers to sell more, embrace AI
30-second summary: The shift to virtual selling has put more pressure on to be successful and accountable to eliminate risk from the pipeline Only 47 […]
