The fruits of collaboration: how US retailers are monetizing their data
30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped a retailer tap into less-known avenues of customer data to drive revenue In Q2 […]
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How your personal brand can save your career during a pandemic
30-second summary: Mark W. Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting […]
How Humanscale pivoted from in-office to the WFH furniture market
30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The […]
Being an effective marketing leader with Mark Evans, Direct Line Group
Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomes Mark Evans, Managing Director Marketing and Digital at Direct Line Group. They talk about what […]
How technology is changing the role of the CMO in 2021
30-second summary: With more technology available than ever before, CMOs must bridge the gap between marketing and tech to forge connections with customers and reap […]
How will technology transform the fragile client/agency ecosystem?
30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle The cost of complexity, the need […]
How app-free contactless payments are retailers’ and shoppers’ little helpers
30-second summary: Retailers are rapidly reinventing the shopping experiences by exploring technologies to increase customer engagement, sales, and loyalty Because in-person shopping remains attractive, brands […]
Customer experience in 2025: here’s where we’re heading
30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that continues to shape up 90 percent of executives polled by […]
How technology is streamlining processes in finance and insurance
30-second summary: Firms use CRMs to monitor all interaction with customers and partners MT Finance has benefited from using messaging platforms whilst staff have worked […]
How Ad Council raised $407M in donated media for their mask campaign
30-second summary: The Ad Council needed to create messaging about the benefits of wearing masks that resonated with people throughout the US. They faced several […]
