A Google Ads expert uses her skills to support nonprofits
Lauriane Giuranna is a Google Ads specialist, working with advertisers to make the best out of Google’s digital marketing tools. When she had the chance […]
Google Inside Adwords
Easier ways for brands to manage suitability across Google
With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. In […]
3 new ways to help attraction and tour operators reach more travelers
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” […]
Strengthening measurement with new tagging capabilities
Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, […]
9 new features and tools for easier shopping on Google
Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right […]
Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how […]
New tools to create more engaging ads
Today’s consumer has much higher expectations for the platforms they engage with online. They expect content that’s rich, visual, and allows for quick access to […]
Turn curiosity into customers this holiday season
The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. This year has been particularly challenging for […]
Simplifying measurement with the Google tag
Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. […]
New ways to diversify your games revenue
With more than 3 billion people playing games across platforms, the games industry continues to evolve rapidly. Still, one thing remains unchanged: developers need to […]
