Google Inside Adwords

Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new retailers during the holiday season. […]

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a […]

In three weeks, consumers will have their devices in hand and be ready to line up at stores to continue their holiday shopping over Black […]

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of […]

Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of […]

At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on […]

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. […]

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. […]

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. […]

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for […]