Google Inside Adwords

Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and […]

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay […]

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, […]

In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more […]

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their […]

Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given […]

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This […]

We’re committed to giving our users transparency, choice and control when it comes to the ads they see on our platforms. That’s why we’ve long […]

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has […]

Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult […]