Google Inside Adwords

Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made […]

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big […]

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, […]

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are […]

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest […]

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing […]

Did you know that searches for “best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that […]

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and […]

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t […]

People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and […]