Google Inside Adwords

How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier […]

Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize […]

On March 14, we shared information about our work to remove bad ads and bad sites from our ad networks. With a combination of people, […]

In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR, and in preparation, we’ve been […]

We’ve long talked about mobile being the “future of retail.” Now that this future has arrived, what’s next? At this year’s Shoptalk in Las Vegas, […]

Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this […]

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers […]

With the world’s information at people’s fingertips, today’s consumers research everything before they buy—they read reviews, search for product details and watch videos to make […]

65% of consumers say they’d consider using messaging to connect with a business to complete tasks like getting information about a product or service, or […]

Consumers’ expectations for faster and better digital experiences are on the rise. The mobile web is no exception. But the thrill of the hunt, whether […]