Engage holiday shoppers with Promoted Places in Google Maps
During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In […]
Google Inside Adwords
Video campaign management gets easier with AdWords Scripts
If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the […]
2 Step Verification – The ‘key’ to account security
Passwords have historically been the gateway to accounts; however we’ve shown that some of the most common passwords and security questions are easy to guess, […]
Save time by applying audience lists at the campaign level
Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. […]
Keep the lights on to reach more shoppers this January
Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier […]
Connect with your most valuable customers over the holidays with Customer Match
Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go […]
Shoppers Gobble Up In-Store Black Friday Deals On Mobile
As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as […]
‘Tis the season, so make sure you have the AdWords app
What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile […]
Put a bow on your holiday app marketing with new innovations to find high-value users
The holiday season is upon us, and millions of people around the world are looking forward to unwrapping their new devices and downloading their favorite […]
How Consumers Will Shop—and What They’ll Buy—This Holiday Season
Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This […]
