Google Inside Adwords

Mobile has forever changed the way people shop. A shopper’s smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: […]

Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest […]

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView […]

Ninety percent of smartphone users say they aren’t absolutely sure of the specific brand they want to buy when they begin shopping1 and nearly half […]

Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, […]

The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, […]

Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help […]

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement […]

The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, […]

Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name […]