Google Inside Adwords

Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, […]

The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, […]

Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help […]

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement […]

The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, […]

Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name […]

Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not […]

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a […]

Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs […]

While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments […]