Test with confidence using campaign drafts and experiments
Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? […]
Google Inside Adwords
Booting the bots: New botnet protections across our ads systems
Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the […]
Introducing the AdWords app for iOS
Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the […]
How we fought bad ads in 2015
When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also […]
Use Smart Goals, powered by Google Analytics, to optimize in AdWords
To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users […]
Get deeper insight into your automated bidding performance
Understanding how your automated bid strategies are performing is easy if you know where to look. With three new reporting features now available, you can […]
Introducing new interactive ads to drive app installs
Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, […]
