Search Engine Land

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will […]

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, […]

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative […]

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While […]

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of […]

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025.  For this reason, structured data […]

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed.  While AI […]

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.  Retailers should not underestimate the importance […]

When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often […]

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in […]