Search Engine Land

Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time […]

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, […]

There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my […]

The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store […]

“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on […]

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and […]

First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was […]

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.”  Google is regularly updating its algorithm, AI is getting […]

B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, […]

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential […]