Search Engine Land

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can […]

Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 […]

Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. […]

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. The post […]

While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact. The post What you’re missing […]

Google celebrates the 250th birthday of Charles Macintosh, who invented the Macintosh raincoat in 1823. The post Google logo for Charles Macintosh, the Scottish chemist […]

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. The post 2016: The […]

For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. The post Amazon begins […]

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize […]

Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to […]