Search Engine Land

Ads link to Black Friday circulars from major retail chains. The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars […]

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google rich […]

Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. The post The future of […]

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. […]

Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. The post Why Google […]

Spotted on mobile, the extensions display in a swipeable carousel. The post Google is testing images in Sitelink extensions appeared first on Search Engine Land. […]

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher […]

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and […]

The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords […]