Search Engine Land

She seeks to be a “companion” that is “always there but never in the way.” The post Google seeks to humanize its brand with new […]

Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes. The post With Google […]

What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. The post Google […]

How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. The post Multi-location local SEO strategy: domain structure appeared […]

Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. The post Bing Ads opens pilot for device […]

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. The post Don’t let your business play possum with […]

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that. The post WordPress.com […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call […]

Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared […]

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to […]