Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]

Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of […]

How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? […]

Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with […]

Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]

Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations. The post Bing improves autocomplete […]

With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign […]

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive […]

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will […]