Search Engine Land

Doodler Sophia Diao says she hopes the doodle she designed inspires everyone to enjoy the outdoors. The post US National Parks Google doodle surfaces list […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC tips, […]

SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure […]

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! The […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops […]

Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages. The post Google warns […]

Google says the change is designed to declutter its search results. The post Google dropping “Mobile-friendly” label from search results appeared first on Search Engine […]

Advertisers can apply now to begin testing ETAs in their campaigns. The post Bing Ads opens pilot access for Expanded Text Ads appeared first on […]

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help […]

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search […]