Search Engine Land

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in […]

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable […]

Automatically adjusts bids within a range depending on estimated likelihood of a user to convert. The post Bing Ads adds Enhanced CPC bid strategy to […]

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor […]

The testing feature goes beyond search. The post Google extends Drafts and Experiments to Display Network campaigns appeared first on Search Engine Land. Please visit […]

The new features includes an overall score for search campaigns and a top line checklist of opportunities. The post Google tests showing an overall Health […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords preview […]

Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are […]

Three new features arrive for small businesses using Google’s automated ad service. The post AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more […]

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some […]