Search Engine Land

The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, […]

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and […]

Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK […]

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text […]

Marketers share how they are approaching the new text ad format and results they’re seeing. The post Expanded Text Ads: from quirks to testing methods […]

The configuration showed three organic listings with one ad at the top. The post First appearance of ads in Local Pack found in UK mobile […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Olympics Google […]

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of […]

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]

The free gaming app has “produce from all over the market” competing for the title of freshest fruit, and works on both Android and iOS. […]