4 reasons the world would end at the demise of local SEO
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with […]
Search Engine Land
Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks. The post Google testing new format for Sitelinks, in carousel card form […]
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search […]
Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop. The post Report: […]
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs. The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, […]
10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them. The post 10 […]
Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins […]
SearchCap: Google local ad inventory, PPC profits & rankings drop
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local […]
Google expansion of Local Inventory Ad product search now live in Maps and knowledge panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. […]
How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA […]
