Search Engine Land

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers […]

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help […]

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for […]

Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native […]

Did you know that 20% to 80% of your search term data in Google Ads is hidden?  We’ve run the numbers and found that advertisers […]

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, […]

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s […]

Brands today live in a multi-platform world.  In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube […]

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement.  Capturing attention is one thing, but retaining attention […]

YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while […]