Search Engine Land

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them […]

One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem.  When considering account structure, there’s an argument to […]

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, […]

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having […]

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and […]

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why […]

Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs […]

When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, […]

Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates […]

Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem.  In enterprise SEO, design thinking seamlessly […]