Search Engine Land

The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal […]

Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and […]

After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party […]

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision […]

The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI […]

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a […]

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study […]

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking […]

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more […]

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC […]