Search Engine Land

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This […]

SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap […]

No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In […]

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next […]

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will […]

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is […]

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most […]

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for […]

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to […]

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a […]