Search Engine Land

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry […]

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly […]

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of […]

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide […]

There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can […]

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers […]

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated […]

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the […]

Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into […]

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO […]