Search Engine Land

Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated […]

Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The […]

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it […]

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate.  As […]

Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using […]

Whenever big brands partner up, the digital landscape changes. In this article, you will learn: Why AI firms are eager to partner with Reddit. How […]

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it […]

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. […]

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by […]

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get […]