Search Engine Land

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why […]

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad […]

YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that […]

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it […]

Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason […]

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your […]

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to […]

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers […]

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing […]

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen […]