Search Engine Land

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO.  This article explains how the Google […]

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This […]

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new […]

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home […]

Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. […]

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of […]

A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising […]

OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and […]

A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to […]

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept […]