Search Engine Land

Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh […]

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with […]

As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns […]

There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is […]

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and […]

Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life […]

Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds […]

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim […]

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are […]

Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. […]