Search Engine Land

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains […]

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The […]

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and […]

We discussed audience, AMP, attribution and much more with Google’s head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks […]

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google […]

Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana on […]

It’s Cortana you’ll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on […]

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete […]

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely […]