Search Engine Land

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second […]

Google can now handle queries containing sequences of 2–3 special characters. The post Google makes it easier to search for programming languages answers appeared first […]

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers […]

Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21-23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional […]

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ shutting, […]

The highly requested desktop tool is now out of beta. The post Bing Ads Editor for Mac is now available to everyone appeared first on […]

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The […]

Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google […]

Show prices for types of products and services in text ad extensions on desktop as well as mobile. The post AdWords Price Extensions now live […]